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Assignment:

Occupying a tenancy on Melrose Place and celebrity vanities, VIOLET GREY has garnered a reputation as the beauty industry’s online authority for best-in-class products and content. During the pre-investment stage, the brand sought support to identify a business model and UX experience. What emerged was a new editorial platform that was equal parts minimal, feminine, and powerful. The range of contextualized content included the polished aesthetic of an editorial cover shoot as well as raw, behind-the-scenes imagery as seen through the uncompromising lens of a Polaroid.

A:
Violet Grey

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A: Project

Juste WineIdentity Design

TakeonIdentity Design

They Dept.Identity Design

PopSciIdentity Design

OURSIdentity Design

Full CourtIdentity Design

Violet GreyIdentity Design

Plant Dept.Identity Design

von HolzhausenIdentity Design

FortuneIdentity Design

PerhapsIdentity Design

AuteurIdentity Design

A:

Assignment Studios

40° 40' 34.4" N

73° 59' 33.7" W

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