02_Project_Concept_They

Assignment:

THEY believes in the beauty of simplicity, a single step, a clean line. The New York label's digital and branded footprint is in keeping with the geometric purity, Bauhaus references, and minimalism principles prevalent in each shoe design. Refined neutral tones, rectilinear compositions, and pragmatic yet elegant solutions piece together like the shoe's hand-assembled die-cuts. Just as THEY embodies "something in between," our approach avoids prescribing to gender specificities in favor of conveying a unisex appeal and balanced aesthetic.

A:
They Dept.

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A: Project

Juste WineIdentity Design

TakeonIdentity Design

They Dept.Identity Design

PopSciIdentity Design

OURSIdentity Design

Full CourtIdentity Design

Violet GreyIdentity Design

Plant Dept.Identity Design

von HolzhausenIdentity Design

FortuneIdentity Design

PerhapsIdentity Design

AuteurIdentity Design

A:

Assignment Studios

40° 40' 34.4" N

73° 59' 33.7" W

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