02_Project_Concept_PlantDept

Assignment:

Direct-to-consumer brand Plant Dept. is rooted in the belief that plants have as much personality as the humans who tend to them. Despite being a succulent, the coral cactus (Euphorbia lactea f. cristata) is inclined to develop an identity crisis, adopting the behavior of a cactus. Anthropomorphizing house plants in this way helped consumers to find their ideal leafy counterpart. Fashion-inspired photography coupled with structured care guides and species profiles helped to showcase each plant's full potential.

A:
Plant Dept.

03_Project_Main_PlantDept
04_Project_Gallery_Portrait_PlantDept_01
05_Project_Gallery_Square_PlantDept_01
06_Project_Gallery_Landscape_PlantDept_01
05_Project_Gallery_Square_PlantDept_02
06_Project_Gallery_Landscape_PlantDept_02
06_Project_Gallery_Landscape_PlantDept_04
04_Project_Gallery_Portrait_PlantDept_02
04_Project_Gallery_Portrait_PlantDept_03
06_Project_Gallery_Landscape_PlantDept_03

A: Project

Juste WineIdentity Design

TakeonIdentity Design

They Dept.Identity Design

PopSciIdentity Design

OURSIdentity Design

Full CourtIdentity Design

Violet GreyIdentity Design

Plant Dept.Identity Design

von HolzhausenIdentity Design

FortuneIdentity Design

PerhapsIdentity Design

AuteurIdentity Design

A:

Assignment Studios

40° 40' 34.4" N

73° 59' 33.7" W

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