What if the most humble and ubiquitous article of clothing was also the optimal canvas for self-expression? With its unisex rendition of the essential tee, Perhaps introduced the possibility of an affordable, luxury t-shirt for every wardrobe. The style guide and packaging design drew from the brand's belief in style over trend and that "fewer, better things lead to a fuller, better life." Depth, subtlety, and boldness interlink the visual and verbal identity, accentuating the wearer rather than the product. The graphic and tonal effect of punctuation was used to reflect the change in conversation and voices that occurs from one wearer to the next.
40° 40' 34.4" N
73° 59' 33.7" W