02_Project_Concept_juste

Assignment:

Juste Wine is an attempt to decant dialogue and uninhibited creativity. The label, which caters to untrained epicures, deviates from tradition with uncommon, Napa-born grape pairings. A graphic exterior and monochrome palette juxtaposes this cacophony of flavors and aromas. Tall with high shoulders, the bottle aims to deconstruct the meaning of fine wine and the stigma often attributed to its drinkers. Each bottle is dipped in wax by the local winery to ensure the entire bottling process is done by hand. The result: a visual invitation as distinct as the blend inside.

A:
Juste Wine

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A: Project

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A:

Assignment Studios

40° 40' 34.4" N

73° 59' 33.7" W

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