Assignment:
In designing a custom type for ESPN: NBA PREVIEW—a pre-game briefing for the NBA playoffs covering insider forecasts, analysis, and projections—it seemed only fitting to start at the court. Tapping into the casual attitude of street B-ball, a variable font allowed characters to be full-court or half-court, while a stencil font embraced the graphic nature of the court. In this way, Full Court conveyed both the eccentricities of the current playoff season and anchored ESPN: NBA PREVIEW in its basketball context.
A:
Full Court
A: Project
Juste WineIdentity Design
TakeonIdentity Design
They Dept.Identity Design
PopSciIdentity Design
OURSIdentity Design
Full CourtIdentity Design
Violet GreyIdentity Design
Plant Dept.Identity Design
von HolzhausenIdentity Design
FortuneIdentity Design
PerhapsIdentity Design
AuteurIdentity Design