In designing a custom type for ESPN: NBA PREVIEW—a pre-game briefing for the NBA playoffs covering insider forecasts, analysis, and projections—it seemed only fitting to start at the court. Tapping into the casual attitude of street B-ball, a variable font allowed characters to be full-court or half-court, while a stencil font embraced the graphic nature of the court. In this way, Full Court conveyed both the eccentricities of the current playoff season and anchored ESPN: NBA PREVIEW in its basketball context.
40° 40' 34.4" N
73° 59' 33.7" W