02_Project_Concept

Assignment:

In designing a custom type for ESPN: NBA PREVIEW—a pre-game briefing for the NBA playoffs covering insider forecasts, analysis, and projections—it seemed only fitting to start at the court. Tapping into the casual attitude of street B-ball, a variable font allowed characters to be full-court or half-court, while a stencil font embraced the graphic nature of the court. In this way, Full Court conveyed both the eccentricities of the current playoff season and anchored ESPN: NBA PREVIEW in its basketball context.

A:
Full Court

03.2_Project_Main
04_Animation_01_Square
Basketball Hoop With A Torn Net Against A Bright Blue Backdrop
06_stopwatch_02
07_display_02
06_jersey
Abstract Basketball Backgrounds
05_court_ref_04
04_Animation_02
08.2_shoe
09.3
export_square
04_Animation_03

A: Project

Juste WineIdentity Design

TakeonIdentity Design

They Dept.Identity Design

PopSciIdentity Design

OURSIdentity Design

Full CourtIdentity Design

Violet GreyIdentity Design

Plant Dept.Identity Design

von HolzhausenIdentity Design

FortuneIdentity Design

PerhapsIdentity Design

AuteurIdentity Design

A:

Assignment Studios

40° 40' 34.4" N

73° 59' 33.7" W

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